In an attempt to serve as a catalyst for the attraction and retention of high quality commercial development, the City of Bloomington adopted a detailed Economic Development Strategic Plan (Adopted October 22, 2012 - Resolution 2012-33) and Economic Development Incentive Guideline (Adopted October 22, 2012 - Resolution 2012-34). Together, these documents outline the goals and objectives of the Economic Development Department and also provide a framework for the programs and tools necessary to achieve those goals.

Adopted August 24, 2015, this 20-year comprehensive plan provides a context for decisions about growth and development in the City of Bloomington. It reflects the City’s policy intent with respect to many issues that confront Bloomington, including built, fiscal, social, environment and economic conditions. This plan sets forth a series of goals to be achieved over the next twenty years, defines objectives to be reached in support of the goals, and recommends actions by the City, and its regional partners, to reach the objectives.

BN Advantage, endorsed October 26, 2015 (Resolution 2015-39), is a collaborative regional economic development strategy  for the Bloomington-Normal-McLean County Region. This initiative unites the vision of business, government and community to diversify and strengthen the Bloomington-Normal Metro Region's economy in five key business sectors: Entrepreneurship, Advanced Business Services, Agriculture, Information and Communications Technologies, and Transportation & Logistics. The BN Advantage strategy was developed to support, strengthen, and grow the Bloomington-Normal Metro Region while attracting and retaining top talent and new employers. To learn more about BN Advantage, please visit the BN Advantage website. 

Check out the Demographic Profiles published by the Bloomington-Normal Economic Development Council!